/* ============================================================
   DIGITIZ — APP-LEVEL MARKETING STYLES
   Color Palette: #b70040 (Brand Crimson), #ed563b (Accent Coral),
                  #0f172a / #1e293b (Dark Slate), #f8fafc (Light Surface)
   ============================================================ */

/* ── Container & Global Section Styling ── */
.appm-container {
  max-width: 1200px;
  margin: 0 auto;
  padding: 0 24px;
}

.appm-header {
  text-align: center;
  max-width: 820px;
  margin: 0 auto 50px;
}

.appm-label {
  font-size: 13px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 2px;
  color: #b70040;
  margin-bottom: 12px;
  display: inline-block;
}

.appm-title {
  font-size: 36px;
  font-weight: 800;
  color: #0f172a;
  line-height: 1.28;
  margin-bottom: 18px;
  letter-spacing: -0.5px;
}

.appm-subtitle {
  font-size: 16.5px;
  color: #475569;
  line-height: 1.75;
  margin: 0 auto;
}

/* ── 1. Overview (H1 Intro Section) ── */
.appm-intro-section {
  padding: 70px 0;
  background: #ffffff;
  text-align: center;
  border-bottom: 1px solid #e2e8f0;
}

.appm-intro-inner {
  max-width: 880px;
  margin: 0 auto;
}

.appm-intro-badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 6px 18px;
  background: rgba(183, 0, 64, 0.08);
  border: 1px solid rgba(183, 0, 64, 0.2);
  border-radius: 30px;
  font-size: 13px;
  font-weight: 700;
  color: #b70040;
  text-transform: uppercase;
  letter-spacing: 1.5px;
  margin-bottom: 22px;
}

.appm-intro-title {
  font-size: 40px;
  font-weight: 800;
  color: #0f172a;
  line-height: 1.25;
  margin-bottom: 22px;
  letter-spacing: -0.5px;
}

.appm-intro-lead {
  font-size: 19px;
  font-weight: 500;
  color: #1e293b;
  line-height: 1.7;
  margin-bottom: 18px;
}

.appm-intro-desc {
  font-size: 15.5px;
  color: #64748b;
  line-height: 1.8;
  margin-bottom: 28px;
}

.appm-intro-philosophy {
  padding: 16px 28px;
  background: linear-gradient(135deg, rgba(183, 0, 64, 0.08) 0%, rgba(237, 86, 59, 0.08) 100%);
  border: 1px solid rgba(183, 0, 64, 0.25);
  border-radius: 12px;
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-size: 16px;
  font-weight: 700;
  color: #b70040;
  letter-spacing: 0.3px;
  margin-bottom: 34px;
}

.appm-intro-philosophy i {
  color: #ed563b;
  font-size: 18px;
}

.appm-intro-actions {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 16px;
  flex-wrap: wrap;
}

.appm-btn-outline {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: #ffffff;
  border: 1.5px solid #cbd5e1;
  color: #334155 !important;
  font-size: 15px;
  font-weight: 600;
  padding: 13px 26px;
  border-radius: 30px;
  text-decoration: none;
  transition: all 0.3s ease;
}

.appm-btn-outline:hover {
  border-color: #b70040;
  color: #b70040 !important;
  transform: translateY(-2px);
  box-shadow: 0 6px 16px rgba(0, 0, 0, 0.06);
}

.appm-btn-primary {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff !important;
  font-size: 15px;
  font-weight: 700;
  padding: 14px 30px;
  border-radius: 30px;
  text-decoration: none;
  transition: all 0.3s ease;
  box-shadow: 0 10px 24px rgba(183, 0, 64, 0.35);
}

.appm-btn-primary:hover {
  transform: translateY(-2px);
  box-shadow: 0 14px 28px rgba(183, 0, 64, 0.45);
  color: #ffffff !important;
}

/* ── 2. App Marketing Starts Before the Download (6 Cards) ── */
.appm-pre-section {
  padding: 70px 0;
  background: #ffffff;
}

.appm-pre-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 26px;
  margin-bottom: 45px;
}

.appm-pre-card {
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  border-radius: 18px;
  padding: 30px 24px;
  transition: all 0.3s ease;
  display: flex;
  flex-direction: column;
  position: relative;
}

.appm-pre-card:hover {
  background: #ffffff;
  border-color: #b70040;
  transform: translateY(-6px);
  box-shadow: 0 16px 32px rgba(183, 0, 64, 0.09);
}

.appm-pre-icon {
  width: 50px;
  height: 50px;
  background: linear-gradient(135deg, rgba(183, 0, 64, 0.1) 0%, rgba(237, 86, 59, 0.12) 100%);
  border: 1px solid rgba(183, 0, 64, 0.2);
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: #b70040;
  font-size: 20px;
  margin-bottom: 18px;
  transition: all 0.3s ease;
}

.appm-pre-card:hover .appm-pre-icon {
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff;
  border-color: transparent;
  transform: scale(1.06);
}

.appm-pre-card h3 {
  font-size: 19px;
  font-weight: 700;
  color: #0f172a;
  margin-bottom: 8px;
  line-height: 1.35;
}

.appm-pre-card p {
  font-size: 14.5px;
  color: #64748b;
  line-height: 1.6;
  margin: 0;
}

.appm-pre-quote-banner {
  max-width: 880px;
  margin: 0 auto;
  text-align: center;
  padding: 26px 36px;
  background: linear-gradient(135deg, #f8fafc 0%, #f1f5f9 100%);
  border-left: 4px solid #b70040;
  border-radius: 12px;
  box-shadow: 0 6px 18px rgba(0, 0, 0, 0.03);
}

.appm-pre-quote-banner p {
  font-size: 16.5px;
  color: #334155;
  margin-bottom: 6px;
  line-height: 1.65;
}

.appm-pre-quote-banner strong {
  font-size: 19px;
  color: #b70040;
  display: block;
  font-weight: 800;
}

/* ── 3. What We Do in App-Level Marketing (7 Capabilities) ── */
.appm-services-section {
  padding: 70px 0;
  background: #f8fafc;
  border-top: 1px solid #e2e8f0;
  border-bottom: 1px solid #e2e8f0;
}

.appm-services-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 22px;
}

.appm-service-card {
  background: #ffffff;
  border: 1px solid #e2e8f0;
  border-radius: 18px;
  padding: 34px 28px;
  display: flex;
  flex-direction: column;
  height: 100%;
  position: relative;
  transition: all 0.3s ease;
}

.appm-service-card:hover {
  transform: translateY(-5px);
  border-color: #b70040;
  box-shadow: 0 16px 36px rgba(0, 0, 0, 0.07);
}

.appm-service-icon {
  width: 52px;
  height: 52px;
  background: linear-gradient(135deg, rgba(183, 0, 64, 0.1) 0%, rgba(237, 86, 59, 0.12) 100%);
  border: 1px solid rgba(183, 0, 64, 0.2);
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: #b70040;
  font-size: 20px;
  margin-bottom: 20px;
  transition: all 0.3s ease;
}

.appm-service-card:hover .appm-service-icon {
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff;
  border-color: transparent;
  transform: scale(1.08) translateY(-2px);
  box-shadow: 0 8px 18px rgba(183, 0, 64, 0.35);
}

.appm-service-card h3 {
  font-size: 21px;
  font-weight: 700;
  color: #0f172a;
  margin-bottom: 12px;
  line-height: 1.35;
}

.appm-service-lead {
  font-size: 14.5px;
  font-weight: 500;
  color: #1e293b;
  line-height: 1.65;
  margin-bottom: 16px;
}

.appm-pills-list {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin: 12px 0 18px;
}

.appm-pill {
  font-size: 12.5px;
  font-weight: 600;
  background: #f1f5f9;
  color: #334155;
  padding: 5px 12px;
  border-radius: 14px;
  border: 1px solid #e2e8f0;
  display: inline-flex;
  align-items: center;
  gap: 6px;
}

.appm-pill i {
  color: #b70040;
  font-size: 11px;
}

/* Sub-flow track inside Activation Card */
.appm-subflow-track {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 6px;
  background: #f1f5f9;
  padding: 10px 14px;
  border-radius: 12px;
  border: 1px dashed #cbd5e1;
  margin: 10px 0 16px;
}

.appm-subflow-node {
  font-size: 12px;
  font-weight: 700;
  color: #b70040;
}

.appm-subflow-arrow {
  font-size: 10px;
  color: #94a3b8;
}

.appm-service-footer {
  font-size: 13.5px;
  color: #475569;
  line-height: 1.65;
  margin-top: auto;
  padding-top: 14px;
  border-top: 1px dashed #e2e8f0;
}

.appm-service-footer a {
  color: #b70040;
  font-weight: 600;
  text-decoration: none;
  transition: color 0.2s ease;
}

.appm-service-footer a:hover {
  text-decoration: underline;
  color: #ed563b;
}

/* ── 4. From Install to Regular User ── */
.appm-journey-section {
  padding: 70px 0;
  background: #f8fafc;
  color: #0f172a;
  position: relative;
  overflow: hidden;
  border-top: 1px solid #e2e8f0;
  border-bottom: 1px solid #e2e8f0;
}

.appm-journey-section::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 800px;
  height: 350px;
  background: radial-gradient(ellipse, rgba(183, 0, 64, 0.05) 0%, transparent 70%);
  pointer-events: none;
}

.appm-journey-section .appm-label {
  color: #b70040;
}

.appm-journey-section .appm-title {
  color: #0f172a;
}

.appm-journey-section .appm-subtitle {
  color: #475569;
}

.appm-journey-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 22px;
  margin-bottom: 50px;
}

.appm-journey-card {
  background: #ffffff;
  border: 1px solid #e2e8f0;
  border-radius: 16px;
  padding: 26px 22px;
  transition: all 0.3s ease;
  display: flex;
  flex-direction: column;
  box-shadow: 0 4px 14px rgba(0, 0, 0, 0.02);
}

.appm-journey-card:hover {
  background: #ffffff;
  border-color: #b70040;
  transform: translateY(-5px);
  box-shadow: 0 16px 32px rgba(183, 0, 64, 0.09);
}

.appm-journey-icon {
  width: 48px;
  height: 48px;
  background: linear-gradient(135deg, rgba(183, 0, 64, 0.1) 0%, rgba(237, 86, 59, 0.12) 100%);
  border: 1px solid rgba(183, 0, 64, 0.2);
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: #b70040;
  font-size: 20px;
  margin-bottom: 16px;
  transition: all 0.3s ease;
}

.appm-journey-card:hover .appm-journey-icon {
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff;
  border-color: transparent;
  transform: scale(1.08);
}

.appm-journey-card h3 {
  font-size: 19px;
  font-weight: 700;
  color: #0f172a;
  margin-bottom: 8px;
}

.appm-journey-card p {
  font-size: 14px;
  color: #64748b;
  line-height: 1.6;
  margin: 0;
}

/* Flow Pipeline Track */
.appm-flow-pipeline {
  max-width: 1080px;
  margin: 0 auto 35px;
  background: #ffffff;
  border: 1px solid #e2e8f0;
  border-radius: 16px;
  padding: 28px 24px;
  text-align: center;
  box-shadow: 0 6px 20px rgba(0, 0, 0, 0.03);
}

.appm-flow-pipeline h4 {
  font-size: 14px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 2px;
  color: #b70040;
  margin-bottom: 20px;
}

.appm-pipeline-track {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  flex-wrap: wrap;
}

.appm-track-node {
  background: #f1f5f9;
  border: 1px solid #e2e8f0;
  padding: 10px 18px;
  border-radius: 30px;
  font-size: 14px;
  font-weight: 600;
  color: #1e293b;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  transition: all 0.3s ease;
}

.appm-track-node:hover {
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff;
  border-color: transparent;
  transform: translateY(-2px);
}

.appm-track-arrow {
  color: #b70040;
  font-size: 13px;
}

.appm-journey-quote {
  text-align: center;
  max-width: 720px;
  margin: 0 auto;
  font-size: 16px;
  color: #475569;
  line-height: 1.65;
}

.appm-journey-quote strong {
  color: #0f172a;
  display: block;
  font-size: 18px;
  margin-top: 6px;
}

/* ── 5. How We Approach App-Level Marketing (7 Steps) ── */
.appm-process-section {
  padding: 70px 0;
  background: #f8fafc;
  border-top: 1px solid #e2e8f0;
  border-bottom: 1px solid #e2e8f0;
}

.appm-process-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 28px;
}

.appm-process-card {
  background: #ffffff;
  border: 1px solid #e2e8f0;
  border-radius: 18px;
  padding: 32px 30px;
  transition: all 0.3s ease;
  display: flex;
  flex-direction: column;
}

.appm-process-card:hover {
  border-color: #b70040;
  transform: translateY(-4px);
  box-shadow: 0 14px 30px rgba(0, 0, 0, 0.06);
}

.appm-process-card.full-width {
  grid-column: 1 / -1;
}

.appm-process-header {
  display: flex;
  align-items: center;
  gap: 14px;
  margin-bottom: 14px;
}

.appm-process-badge {
  font-size: 18px;
  color: #ffffff;
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  width: 46px;
  height: 46px;
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  box-shadow: 0 6px 14px rgba(183, 0, 64, 0.25);
  transition: all 0.3s ease;
}

.appm-process-card:hover .appm-process-badge {
  transform: scale(1.08) translateY(-2px);
  box-shadow: 0 8px 18px rgba(183, 0, 64, 0.35);
}

.appm-process-header h3 {
  font-size: 21px;
  font-weight: 700;
  color: #0f172a;
  margin: 0;
}

.appm-process-desc {
  font-size: 14.5px;
  color: #475569;
  line-height: 1.7;
  margin: 0;
}

/* ── 6. What App-Level Marketing Can Help You With (10 Cards) ── */
.appm-help-section {
  padding: 70px 0;
  background: #ffffff;
}

.appm-help-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 20px;
  margin-bottom: 40px;
}

.appm-help-card {
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  border-radius: 16px;
  padding: 22px 20px;
  transition: all 0.3s ease;
  display: flex;
  align-items: center;
  gap: 16px;
}

.appm-help-card:hover {
  background: #ffffff;
  border-color: #b70040;
  transform: translateY(-4px);
  box-shadow: 0 12px 26px rgba(183, 0, 64, 0.08);
}

.appm-help-icon {
  width: 46px;
  height: 46px;
  background: linear-gradient(135deg, rgba(183, 0, 64, 0.1) 0%, rgba(237, 86, 59, 0.12) 100%);
  border: 1px solid rgba(183, 0, 64, 0.2);
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: #b70040;
  font-size: 19px;
  flex-shrink: 0;
  transition: all 0.3s ease;
}

.appm-help-card:hover .appm-help-icon {
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff;
  border-color: transparent;
  transform: scale(1.08);
}

.appm-help-card h3 {
  font-size: 16px;
  font-weight: 700;
  color: #0f172a;
  margin: 0;
  line-height: 1.4;
}

/* ── 7. Why Digitiz for App-Level Marketing ── */
.appm-why-section {
  padding: 70px 0;
  background: #f8fafc;
  border-top: 1px solid #e2e8f0;
  border-bottom: 1px solid #e2e8f0;
}

.appm-why-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: 28px;
  margin-bottom: 45px;
}

.appm-why-card {
  background-color: #ffffff;
  background-size: cover;
  background-position: center;
  background-repeat: no-repeat;
  background-clip: padding-box;
  border: 1px solid #e2e8f0;
  border-radius: 18px;
  padding: 36px 28px 32px;
  transition: all 0.35s cubic-bezier(0.16, 1, 0.3, 1);
  display: flex;
  flex-direction: column;
  position: relative;
  overflow: hidden;
  box-shadow: 0 4px 18px rgba(0, 0, 0, 0.04);
  height: 100%;
}

.appm-why-card:hover {
  border-color: rgba(183, 0, 64, 0.4);
  transform: translateY(-5px);
  box-shadow: 0 16px 36px rgba(183, 0, 64, 0.12);
}

.appm-why-card-1 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/app-marketing/appm-advantage-product.webp');
}
.appm-why-card-1:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/app-marketing/appm-advantage-product.webp');
}

.appm-why-card-2 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/app-marketing/appm-advantage-retention.webp');
}
.appm-why-card-2:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/app-marketing/appm-advantage-retention.webp');
}

.appm-why-card-3 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/app-marketing/appm-advantage-alignment.webp');
}
.appm-why-card-3:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/app-marketing/appm-advantage-alignment.webp');
}

.appm-why-card-4 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/app-marketing/appm-advantage-tailored.webp');
}
.appm-why-card-4:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/app-marketing/appm-advantage-tailored.webp');
}

.appm-why-card-5 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/app-marketing/appm-advantage-signals.webp');
}
.appm-why-card-5:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/app-marketing/appm-advantage-signals.webp');
}

.appm-why-icon {
  width: 50px;
  height: 50px;
  background: linear-gradient(135deg, rgba(183, 0, 64, 0.1) 0%, rgba(237, 86, 59, 0.12) 100%);
  border: 1px solid rgba(183, 0, 64, 0.2);
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: #b70040;
  font-size: 20px;
  margin-bottom: 20px;
  transition: all 0.3s ease;
}

.appm-why-card:hover .appm-why-icon {
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff;
  border-color: transparent;
  transform: scale(1.05);
}

.appm-why-card h3 {
  font-size: 19px;
  font-weight: 700;
  color: #0f172a;
  margin-bottom: 12px;
}

.appm-why-card p {
  font-size: 14.5px;
  color: #64748b;
  line-height: 1.65;
  margin: 0;
}

.appm-why-card a {
  color: #b70040;
  text-decoration: none;
  font-weight: 600;
  transition: color 0.2s ease;
}

.appm-why-card a:hover {
  text-decoration: underline;
  color: #ed563b;
}

/* The Digitiz Difference Banner */
.appm-difference-banner {
  max-width: 920px;
  margin: 0 auto;
  background: linear-gradient(135deg, #0d1117 0%, #161b22 100%);
  border: 1px solid rgba(183, 0, 64, 0.35);
  border-radius: 18px;
  padding: 36px 40px;
  text-align: center;
  box-shadow: 0 16px 36px rgba(0, 0, 0, 0.15);
}

.appm-difference-banner h4 {
  font-size: 13px;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 2px;
  color: #ff4d79;
  margin-bottom: 14px;
}

.appm-difference-banner p {
  font-size: 16.5px;
  color: #e2e8f0;
  line-height: 1.75;
  margin-bottom: 12px;
}

.appm-difference-banner strong {
  color: #ff4d79;
  font-size: 17px;
  display: block;
}

/* ── 8. Call to Action ── */
.appm-cta-section {
  padding: 70px 0;
  background: linear-gradient(135deg, #0f172a 0%, #1e1b4b 50%, #0f172a 100%);
  text-align: center;
  position: relative;
  overflow: hidden;
}

.appm-cta-inner {
  max-width: 800px;
  margin: 0 auto;
  position: relative;
  z-index: 2;
}

.appm-cta-badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 6px 18px;
  background: rgba(183, 0, 64, 0.25);
  border: 1px solid rgba(183, 0, 64, 0.4);
  border-radius: 30px;
  font-size: 13px;
  font-weight: 700;
  color: #ff4d79;
  text-transform: uppercase;
  letter-spacing: 1.5px;
  margin-bottom: 22px;
}

.appm-cta-title {
  font-size: 38px;
  font-weight: 800;
  color: #ffffff;
  line-height: 1.3;
  margin-bottom: 18px;
  letter-spacing: -0.5px;
}

.appm-cta-desc {
  font-size: 16.5px;
  color: #94a3b8;
  line-height: 1.75;
  margin-bottom: 36px;
}

.appm-cta-inner .d-flex,
.appm-cta-actions {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 16px;
  flex-wrap: wrap;
}

.appm-cta-btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff !important;
  font-size: 16px;
  font-weight: 700;
  padding: 16px 36px;
  border-radius: 30px;
  text-decoration: none;
  transition: all 0.3s ease;
  box-shadow: 0 12px 28px rgba(183, 0, 64, 0.4);
}

.appm-cta-btn:hover {
  transform: translateY(-3px);
  box-shadow: 0 16px 32px rgba(183, 0, 64, 0.55);
  color: #ffffff !important;
}

/* ── Responsive Media Queries ── */
@media (max-width: 1024px) {
  .appm-pre-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .appm-services-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .appm-journey-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (max-width: 768px) {
  .appm-title, .appm-intro-title {
    font-size: 28px;
  }
  .appm-cta-title {
    font-size: 26px;
  }
  .appm-pre-grid {
    grid-template-columns: 1fr;
  }
  .appm-services-grid {
    grid-template-columns: 1fr;
  }
  .appm-journey-grid {
    grid-template-columns: 1fr;
  }
  .appm-help-grid {
    grid-template-columns: 1fr;
  }
  .appm-process-grid {
    grid-template-columns: 1fr;
  }
  .appm-why-grid {
    grid-template-columns: 1fr;
  }
  .appm-pipeline-track {
    flex-direction: column;
    gap: 8px;
  }
  .appm-track-arrow {
    transform: rotate(90deg);
  }
  .appm-difference-banner {
    padding: 24px 20px;
  }
  .appm-intro-philosophy {
    font-size: 14px;
    padding: 12px 18px;
  }
}

@media (max-width: 576px) {
  .appm-intro-actions,
  .appm-cta-inner .d-flex,
  .appm-cta-actions {
    gap: 12px !important;
  }
  .appm-cta-btn,
  .appm-btn-primary,
  .appm-btn-outline {
    width: 100%;
    max-width: 320px;
    font-size: 14.5px;
    padding: 13px 20px;
    justify-content: center;
  }
}